Your Marketing Efforts Should Begin with an Awesome Website.
- Joy Marketing Services, Inc.
- January 24, 2022
We often have to explain to clients why they shouldn’t spend money or time yet on a marketing campaign. There website isn’t ready for it … it’s not ready to convert traffic to leads or sales.
The majority of folks start by going online to learn about a company and their products. They want to learn more about you before they make a purchase decision. Therefore, before any marketing efforts are implemented we need to make sure your website will be able to take the visitor on the right journey to drive toward the desired result.
Search Engine Optimization
Search engine optimization (SEO) refers to the process of improving your website’s organic (unpaid) traffic and ranking on search engines such as Google, Bing, Yahoo, and others. It’s about being found in search results when someone is looking for a product or service.
Many folks approach website development starting with design when in fact it should start with key words and search terms. You then plan the specific pillar pages of your website that align with your offerings.
If your website has been constructed by utilizing Search Engine Optimization techniques the marketing plan can easily translate into logical tactics.
the simple truth
To move traffic into leads or buyers, your website should consider the following:
- How are your products or services different than your competition? Why should someone buy from you?
- How easy is it to consume the information on your website? It should be simple and things are easy to find.
- Is your website slow or does it load quickly? May people will abandon out of your site if load times are more than a few seconds.
- The majority of internet traffic now comes from mobile devices. Is your website displaying well and is optimized for different screen sizes?
- Does your website have a visually appealing user experience? It should make an impression and represent your brand well.